Jewelry Case Study
Given:
A jewelry artist approached us with a request to build a web presence for her growing jewelry business. This artist has custom-made a wide variety of jewelry for her customers. During shows and exhibitions, customers asked to see more examples of her work. The problem is that during exhibitions, only a limited amount of jewelry is displayed on the show floor. The artist does not operate a store or commission her work with a retailer. All of her pieces are unique and almost all are custom made.
- The website needed to serve as both a consultation
tool, as well as an online archive where clients might
visit for new ideas.
The artist operates businesses in the U.S. and in Germany, and although most of her German customers are fluent in English, the site needed to display in both languages, depending on the user's location and preference.
Another challenge was the large number of items to be displayed and the constant updates required. Photos of new jewelry pieces have to be added frequently and as pieces are sold, they need to be moved to the archive.
The artist is familiar with computers and has basic HTML knowledge. It was imperative to build a site that could be easily updated by her or a person from her staff.
It is important to the artist that the website runs with only little maintenance and is inexpensive to operate. The shelf life of the site is estimated at 2 years in the current interface format.